Sell or be sold, Grant Cardone : Book summary

“Sell or be sold” by Grant Cardone debunked

Update: 16/06/2019

I’m a blogger and an avid reader. Let me tell you a secret… 80% of what you read in self-improvement and sales books… it’s some gap filler. Same goes on with blogs, newspaper articles and pretty much every word written – except copywriting.

I’m not telling you to stop reading. Books are made to captivate your attention. If each book had only 20 pages of bullet point, no one would read them – that’s why you can read summary like this one on the web.

When you read a book, it’s an experience. Someone write it to make you feel good about it. Yes, Grant use what he teaches in his book. Great news, his solutions work!

So… when you read a book, you enjoy it. That’s what make you want to buy more books.

It’s easy gratification : Money versus satisfaction.

However, reading a bunch of books won’t make your business skyrocket. Know what will do the job ? Start taking action!

I don’t know who you are.

I have no clues on your projects, dreams and hope. I don’t know anything about them.

What I do know… Reading tons of articles, books and blogs won’t help you get anything done.

It feels great to access someone else’s work within second… But you don’t deserve it. You didn’t earn it.

Sell or be sold in summarized

That’s what I tried to remove so you don’t spend 5+ hours reading Sell or be Sold… Below you’ll find a list of knowledge I grabbed from this book.

Note: You won’t get the complete book just by reading a few bullets. Why ? I didn’t read it all. Some passages are just stories, gap fillers…

Most of the fluff has been removed. Read freely.

  • Sales apply everywhere in life. Selling is changing someone’s point of view to yours
  • To sell well you need to believe in your product. You must be convinced. If you aren’t, someone else will do a better job than you
  • Own products you sell. If you don’t own it… why would anyone else buy it?
  • If you are completely convinced, you don’t worry about saving money. You buy the product. There are no exceptions to this rule, none
  • Observe, take notes. Some events, some sentences happen again and again. Knowing how to tackle them from previous experience is how you progress.
  • A low price says you have a low-value product – you don’t want cheap customers, do you?
  • Can’t close the first deal? Trying selling another product more expensive.
  • Give the prospect a solution to their problem. Find your customer’s problem, then show them the solution.
  • Most of the time when someone tells you “It costs too much” it means that it costs too much: for this product.
  • The second sale is easier than the first
  • Humans LOVE to spend money – if they had infinite money, they would buy stuff day and night
  • We love to show and brag – human nature at his finest
  • Selling is 80% social relationships and 20% product
  • Get into the mind of your customer. What does he want?
  • Ask your prospect directly.
  • People are more important than closing the deal. Build relationships with your customers!
  • Always agree with the customer – you’re playing in his team
  • Confidence in yourself and your products will increase your sales
  • Customers trust what they see, not what they hear. Show them results!
  • Selling is helping – give before you take
  • Are you ready to upgrade your client’s experience?
  • You aren’t selling a product. It’s a complete experience, and it must be perfect for your customers
  • Clients must feel satisfied after dealing with you
  • Don’t settle. Improvement comes with hard work. Never believe anyone telling you to do less
  • Take initiative – be proactive
  • Creation is bringing pleasure into your life. Create some more – here’s how you can start your own blog
  • Whatever you want to achieve: multiply your initial goal by 10 folds. You’ll duplicate your actions by the same factor.
  • Remember your old customers – they are faithful. They’ll come back
  • Use your free time to improve your skills. The average person spends 3 hours watching TV daily. Don’t be that loser.
  • Learn how to make your customers feel good!
  • Smile, be friendly. Put your customer at ease
  • Become positive. Stop TV, radios and bad news. Don’t speak to pessimists. No drug, nothing. Just smile. Stay away for doctors and hospital, they have a bad influence. Don’t accept negativity in your life.
  • A great sale is quick and easy. No need to speak for hours
  • Make your offer clear from the ground up
  • Close or go away
  • Train daily!
  • If you’re not first, you’re last. Be on social media
  • Reputation is everything. It makes you close the sale or not – be someone people want to work with!
  • Social networks are tools – if you aren’t using them, they are using you
  • Don’t compete with other marketers – you’ve got something unique they can’t replicate
  • You don’t want to compete with others… You want domination over your market
  • People are generally afraid of salesman – break the myth
  • Use a textbook, write an answer for every situation. Prepare every scenario. Be ready to counter attack
  • Always seek for new things to do. Move quickly toward your goals, one action after another.
  • Be ready for people to tell you “No”… And accept it as rejection.